As the new social media strategist for a small American tech startup, you are tasked with expanding the company’s user base to Europe and Asia. You suggest to your manager that you want to use geotargeted ads on Meta and LinkedIn. You explain that this strategy would entail which of the following?

• Translating all existing ads into every European and Asian language to cater to a diverse audience
• Running ads only during business hours in the target geographies to ensure maximum visibility
• Increasing the frequency of ads across all platforms and regions to boost visibility
• Implementing a feature that allows you to target your ads to users in specific locations (Europe and Asia), thereby increasing their relevance and effectiveness

The correct answer is:

• Implementing a feature that allows you to target your ads to users in specific locations (Europe and Asia), thereby increasing their relevance and effectiveness.