HubSpot Social Media Marketing Certification II Answers

How does omnichannel marketing impact a customer’s experience with a brand?

  • It makes the experience feel disconnected across different channels.
  • It creates a consistent and similar experience across various channels and platforms.
  • It decreases the reach of a brand’s marketing efforts.
  • It is limited to online interactions only.

The correct answer is:

  • It creates a consistent and similar experience across various channels and platforms.