HubSpot Social Media Marketing Certification II Answers

Which of the following is a primary advantage of using social media in omnichannel marketing?

  • It allows for one-way communication.
  • It targets a very specific and limited audience.
  • It bypasses the need for any other marketing channels.
  • It facilitates two-way communication and customer interaction.

The correct answer is:

  • It facilitates two-way communication and customer interaction.