How much of your advertising budget should go towards ad spend?

As the new social media strategist for a small American tech startup, you are tasked with expanding the company’s user base to Europe and Asia. You suggest to your manager that you want to use geotargeted ads on Meta and LinkedIn. You explain that this strategy would entail which of the following?

Translating all existing ads into every European and Asian language to cater to a diverse audience Running ads only during business hours in the target geographies to ensure maximum visibility Increasing the frequency of ads across all platforms and regions to boost visibility Implementing a feature that allows you to target your ads to users […]

What is NOT a way to collaborate with micro-influencers for social commerce campaigns?

Offer exclusive discounts to their audience Request they create sponsored posts Invite them to take over your social media channels Encouraging them to create content outside of brand guidelines The correct answer is: Encouraging them to create content outside of brand guidelines.  

What benefit does AI bring to scheduling social media posts?

It allows for posts to be scheduled in bulk and can recommend optimal posting times based on historical metrics. It ensures that all posts are identical across platforms. It replaces the need for creative content generation. It prevents the need for any human input. The correct answer is: It allows for posts to be scheduled […]