HubSpot Social Media Marketing Certification II Answers

When integrating social media into your broader omnichannel strategy, it’s crucial to do which of the following?

Sara TaylorComments Off on When integrating social media into your broader omnichannel strategy, it’s crucial to do which of the following?
  • Ignore the analytics provided by social media platforms.
  • Overuse boilerplate content across all channels.
  • Use insights from social media platforms to understand customer interests, preferences, and behaviors.
  • Focus on a single social media platform, neglecting all others.

The correct answer is:

  • Use insights from social media platforms to understand customer interests, preferences, and behaviors.

 

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HubSpot Social Media Marketing Certification II Answers

What is NOT considered a best practice while creating short-form videos?

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Incorporating quizzes or interactive elements Using a mixture of visual aids and face-to-camera interaction Including viewer comments in the video Using a single, static shot for the entire video The correct answer is: Using a single, static shot for the entire video.  
HubSpot Social Media Marketing Certification II Answers

What is NOT a way to collaborate with micro-influencers for social commerce campaigns?

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Offer exclusive discounts to their audience Request they create sponsored posts Invite them to take over your social media channels Encouraging them to create content outside of brand guidelines The correct answer is: Encouraging them to create content outside of brand guidelines.  
HubSpot Social Media Marketing Certification II Answers

Which of the following should NOT be considered when setting a social media budget?

Sara Taylor

The number of your current social followers The platforms and tools you plan to use The people you need for content creation and response to customer comments The cost of content creation and production The business goals your company has set The correct answer is: The number of your current social followers.