HubSpot Social Media Marketing Certification II Answers

When integrating social media into your broader omnichannel strategy, it’s crucial to do which of the following?

  • Ignore the analytics provided by social media platforms.
  • Overuse boilerplate content across all channels.
  • Use insights from social media platforms to understand customer interests, preferences, and behaviors.
  • Focus on a single social media platform, neglecting all others.

The correct answer is:

  • Use insights from social media platforms to understand customer interests, preferences, and behaviors.