HubSpot Social Media Marketing Certification II Answers

When integrating social media into your broader omnichannel strategy, it’s crucial to do which of the following?

Sara TaylorComments Off on When integrating social media into your broader omnichannel strategy, it’s crucial to do which of the following?
  • Ignore the analytics provided by social media platforms.
  • Overuse boilerplate content across all channels.
  • Use insights from social media platforms to understand customer interests, preferences, and behaviors.
  • Focus on a single social media platform, neglecting all others.

The correct answer is:

  • Use insights from social media platforms to understand customer interests, preferences, and behaviors.

 

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HubSpot Social Media Marketing Certification II Answers

Which of the following should NOT be considered when setting a social media budget?

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The number of your current social followers The platforms and tools you plan to use The people you need for content creation and response to customer comments The cost of content creation and production The business goals your company has set The correct answer is: The number of your current social followers.  
HubSpot Social Media Marketing Certification II Answers

What is one of the changes happening in the field of digital advertising with respect to third-party cookies?

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More browsers are supporting third-party cookies. Major browsers are phasing out or blocking third-party cookies by default. Third-party cookies are being used more frequently for essential website functionality. There is an increasing reliance on third-party cookies for digital advertising. The correct answer is: Major browsers are phasing out or blocking third-party cookies by default.  
HubSpot Social Media Marketing Certification II Answers

Which of the following statements best describes the benefits of short-form videos?

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They’re less popular among consumers. They’re less expensive to produce. They’re more time-consuming to produce. They aren’t suitable for showcasing a brand’s personality. The correct answer is: They’re more time-consuming to produce.