Which of the following is an unethical use of social media automation and AI tools?

Fill in the blank: If you’re not prepared to invest time and energy into regular engagement with your community, you won’t be able to reap the benefits of ______________.

content conversation user-generated content community autonomy brand promotion The correct answer is: user-generated content.  

Which of the following storytelling techniques is considered effective for social media?

Using jargon and business-speak Highly detailed stories Short and impactful stories Focusing solely on your brand The correct answer is: Short and impactful stories.  

What is one tactic to ensure success in community building?

Focusing exclusively on high-value members Limiting discussions to the brand’s products or services only Encouraging trolls to stimulate debates Responding quickly to first-time posters The correct answer is: Responding quickly to first-time posters.