True or false? AI can be used to tailor advertising content and target specific users based on their interests, demographics, and other data points.

True or false? When budgeting for social media advertising, you shouldn’t run the same ad across all platforms.

True False The correct answer is: True  

Select all that apply. What are some of the new ways that marketers will need to adapt in a future without third-party cookies?

Focus on first-party and second-party cookie data Increase the usage of third-party cookies Use AI and machine learning Use non-digital forms of advertising The correct answer is: Use AI and machine learning Use non-digital forms of advertising  

Which of the following statements best describes the benefits of short-form videos?

They’re less popular among consumers. They’re less expensive to produce. They’re more time-consuming to produce. They aren’t suitable for showcasing a brand’s personality. The correct answer is: They’re more time-consuming to produce.