True or false? In omnichannel marketing, it’s best to post the exact same content across all social media platforms.

What kind of influencer often has a smaller following, but a highly engaged audience that trusts their opinions?

Macro-influencer Micro-influencer Celebrity influencer Nano-influencer The correct answer is: Micro-influencer.  

You’re part of a team at your company that’s responsible for setting up an online community. While creating the strategy, one of your colleagues argues that considering an exit plan is unnecessary and a waste of time. How do you respond?

Agree with them, focusing energy on building the community instead. Suggest that an exit plan isn’t necessary if the community remains small and easily manageable. Argue that an exit plan is a critical part of the strategy, as it helps prepare for potential changes in the future, including dissolution of the community if necessary. Suggest […]

What does Meta’s Conversions API aim to do?

It connects marketing data directly with the Meta platform. It helps optimize ad targeting. It decreases cost-per-action. It measures results across Meta platforms. All of the above. The correct answer is: All of the above.