HubSpot Social Media Marketing Certification II Answers

When hiring a social media agency, what is one of the important questions you should ask?

Sara TaylorComments Off on When hiring a social media agency, what is one of the important questions you should ask?
  • How many followers do they have on social media?
  • Do they work in the office or remotely?
  • Do they have experience in your industry or with a similar business?
  • Are they willing to work for free initially?

The correct answer is:

  • Do they have experience in your industry or with a similar business?

 

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HubSpot Social Media Marketing Certification II Answers

When integrating social media into your broader omnichannel strategy, it’s crucial to do which of the following?

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Ignore the analytics provided by social media platforms. Overuse boilerplate content across all channels. Use insights from social media platforms to understand customer interests, preferences, and behaviors. Focus on a single social media platform, neglecting all others. The correct answer is: Use insights from social media platforms to understand customer interests, preferences, and behaviors.  
HubSpot Social Media Marketing Certification II Answers

Your company’s marketing team is aiming to enhance its tracking capabilities to better understand user behavior across the web. A team member suggests that recent changes in privacy laws and data protection would make this easier. As an expert in the field, how do you respond?

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Agree wholeheartedly and propose investing more in tracking technology. Caution them that recent changes in privacy laws and data protection have made tracking individuals across the web more challenging, not easier, and suggest that other methods should also be explored. Propose that they ignore these laws as they aren’t likely to be enforced and focus […]
HubSpot Social Media Marketing Certification II Answers

You’re the new social media manager at a start-up company. During your first strategy meeting, an enthusiastic team member suggests choosing the platform for your social media community because it’s the most popular. How do you respond?

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Agree, emphasizing the importance of aligning with popular trends and starting on a platform with the largest audience base. Disagree, proposing to choose a platform with the least competition instead. Suggest a balanced approach, considering both popularity and relevance to your target audience. Insist on using the newest, least established platform to be ahead of […]