HubSpot Social Media Marketing Certification II Answers

In the context of digital marketing, what is zero-party data?

Sara TaylorComments Off on In the context of digital marketing, what is zero-party data?
  • Data collected by third-party companies
  • Data gathered through cookies while a user visits a website
  • Data voluntarily shared by a customer with a brand
  • Information you didn’t collect yourself, but are using secondhand

The correct answer is:

  • Data voluntarily shared by a customer with a brand.

 

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HubSpot Social Media Marketing Certification II Answers

Which of the following is an unethical use of social media automation and AI tools?

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Scheduling posts Monitoring brand mentions Analyzing sentiment of social media posts Buying followers Buying followers The correct answer is: Buying followers.  
HubSpot Social Media Marketing Certification II Answers

Select all that apply. Which element(s) are important to consider when developing your community strategy?

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The type of community (shared interest or information) Potential issues like spam or trolling Visual design of the community Similar communities members belong to The correct answer is: The type of community (shared interest or information) Potential issues like spam or trolling Similar communities members belong to  
HubSpot Social Media Marketing Certification II Answers

Which storytelling framework would be best suited to showcase the company’s history, mission, and vision?

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The Brand Story Framework The Hero’s Journey Framework The Before-During-After Framework The Story Arc Framework The correct answer is: The Brand Story Framework.