HubSpot Social Media Marketing Certification II Answers

In the context of digital marketing, what is zero-party data?

Sara TaylorComments Off on In the context of digital marketing, what is zero-party data?
  • Data collected by third-party companies
  • Data gathered through cookies while a user visits a website
  • Data voluntarily shared by a customer with a brand
  • Information you didn’t collect yourself, but are using secondhand

The correct answer is:

  • Data voluntarily shared by a customer with a brand.

 

Related Post
HubSpot Social Media Marketing Certification II Answers

Which of the following is NOT a potential benefit of using AI in social media content creation?

Sara Taylor

Improved personalization Improved facilitation of social planning meetings Increased understanding of customer needs Increased efficiency and productivity The correct answer is: Improved facilitation of social planning meetings.  
HubSpot Social Media Marketing Certification II Answers

Which of the following is a primary advantage of using social media in omnichannel marketing?

Sara Taylor

It allows for one-way communication. It targets a very specific and limited audience. It bypasses the need for any other marketing channels. It facilitates two-way communication and customer interaction. The correct answer is: It facilitates two-way communication and customer interaction.  
HubSpot Social Media Marketing Certification II Answers

According to Lately’s Kate Bradley Chernis, where should you start when thinking about the structure of a story?

Sara Taylor

The end The beginning The middle Anywhere, as it doesn’t really matter The correct answer is: The end.