Fill in the blank: If you’re not prepared to invest time and energy into regular engagement with your community, you won’t be able to reap the benefits of ______________.

Select all that apply. Under what condition(s) might a company consider outsourcing their social media tasks?

The team members are handling multiple social marketing tasks and are consistently missing deadlines. When the company wants to maintain total control over their social media strategies. The current social media strategy isn’t generating any ROI. The company’s social media accounts have recently gained a large following and engagement. The correct answer is: The team […]

According to Lately’s Kate Bradley Chernis, where should you start when thinking about the structure of a story?

The end The beginning The middle Anywhere, as it doesn’t really matter The correct answer is: The end.  

What is one of the changes happening in the field of digital advertising with respect to third-party cookies?

More browsers are supporting third-party cookies. Major browsers are phasing out or blocking third-party cookies by default. Third-party cookies are being used more frequently for essential website functionality. There is an increasing reliance on third-party cookies for digital advertising. The correct answer is: Major browsers are phasing out or blocking third-party cookies by default.