HubSpot Social Media Marketing Certification II Answers

How does LinkedIn’s ‘Group Identity for B2B’ work?

Sara TaylorComments Off on How does LinkedIn’s ‘Group Identity for B2B’ work?
  • It tracks individuals across different websites.
  • It groups members together based on shared professional identity attributes.
  • It relies on third-party cookies for effective functioning.
  • It gives individual-level tracking across sites.

The correct answer is:

  • It groups members together based on shared professional identity attributes.

 

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HubSpot Social Media Marketing Certification II Answers

What is one of the changes happening in the field of digital advertising with respect to third-party cookies?

Sara Taylor

More browsers are supporting third-party cookies. Major browsers are phasing out or blocking third-party cookies by default. Third-party cookies are being used more frequently for essential website functionality. There is an increasing reliance on third-party cookies for digital advertising. The correct answer is: Major browsers are phasing out or blocking third-party cookies by default.  
HubSpot Social Media Marketing Certification II Answers

What is the purpose of using the underdog archetype in a social media storytelling campaign?

Sara Taylor

To showcase the transformative power of a product or service To establish the company as an expert in its field To highlight the company’s financial success To provide an overview of the company’s history The correct answer is: To showcase the transformative power of a product or service.  
HubSpot Social Media Marketing Certification II Answers

You’re in a meeting with your marketing team discussing the performance of your company’s social media community. A new team member suggests tracking the company’s profit margin as a key performance indicator (KPI) for the social media community. How do you respond?

Sara Taylor

Agree, detailing a plan to correlate profit margins directly with social media activities. Explain that while company profit margin is important, it’s not a direct KPI for a social media community. Instead, focus should be on indicators like number of members, engagement metrics, and referral traffic. Suggest that a one-track approach is best, proposing that […]