HubSpot Social Media Marketing Certification II Answers

What is one of the changes happening in the field of digital advertising with respect to third-party cookies?

Sara TaylorComments Off on What is one of the changes happening in the field of digital advertising with respect to third-party cookies?
  • More browsers are supporting third-party cookies.
  • Major browsers are phasing out or blocking third-party cookies by default.
  • Third-party cookies are being used more frequently for essential website functionality.
  • There is an increasing reliance on third-party cookies for digital advertising.

The correct answer is:

  • Major browsers are phasing out or blocking third-party cookies by default.

 

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HubSpot Social Media Marketing Certification II Answers

In the context of digital marketing, what is zero-party data?

Sara Taylor

Data collected by third-party companies Data gathered through cookies while a user visits a website Data voluntarily shared by a customer with a brand Information you didn’t collect yourself, but are using secondhand The correct answer is: Data voluntarily shared by a customer with a brand.  
HubSpot Social Media Marketing Certification II Answers

Fill in the blank: Jamal Meneide mentions three pillars for video editing and post-production. They are concision, clarity, and _____.

Sara Taylor

creativity color grading communication captivation The correct answer is: captivation.  
HubSpot Social Media Marketing Certification II Answers

You’re collaborating with a video editing team on a social media campaign targeting a diverse, international audience. A team member suggests that text overlays or captions aren’t needed since the video’s audio is clear. How do you respond?

Sara Taylor

Recommend the inclusion of background music instead of text overlays or captions, as it can set the mood and keep viewers engaged regardless of the clarity of the audio. Suggest they focus on enhancing the video’s visual elements, instead, arguing that if the visuals are compelling, viewers won’t need text overlays or captions. Agree with […]