As a digital marketing manager, you’re in a meeting discussing user data and privacy on your company’s website. A colleague voices concern that first-party cookies are often seen as non-essential and a breach of privacy. How do you respond?

• Clarify that first-party cookies, while they do collect user data, are essential for a functional, personalized user experience and are generally seen as more privacy-friendly than third-party cookies.
• Suggest a strategy to enhance user trust, advocating for a complete halt on using cookies of any kind and emphasizing the promise of user privacy over website personalization.
• Agree, arguing that a website experience can be tailored and personalized without the invasive use of any form of cookies, thereby respecting user privacy.
• Disagree, arguing that privacy concerns are outdated, and that data collection through cookies is an integral and accepted part of the modern digital landscape.

The correct answer is:

• Clarify that first-party cookies, while they do collect user data, are essential for a functional, personalized user experience and are generally seen as more privacy-friendly than third-party cookies.