True or false? First-party cookies allow businesses to analyze actions taken on other websites that were visited by a user.

Which of the following is NOT a technique you can use in your social commerce strategy?

Influencer takeovers Live stream sales Ignoring user-generated content Collaborating with micro-influencers The correct answer is: Ignoring user-generated content.  

What should a brand consider if it’s unsure whether to create a community or if it lacks the resources for a community team?

Abandoning the community idea altogether Reducing the scale of the community Aligning with or partnering with existing communities Paying influencers to run the community The correct answer is: Aligning with or partnering with existing communities.  

Fill in the blank: _________ shopping is a trend where companies showcase their products in real-time, providing an engaging and interactive experience for customers.

Virtual reality Online Live stream In-store The correct answer is: Live stream.