True or false? Short-form videos are typically watched for less than 40% of their length.

What is the purpose of using the underdog archetype in a social media storytelling campaign?

To showcase the transformative power of a product or service To establish the company as an expert in its field To highlight the company’s financial success To provide an overview of the company’s history The correct answer is: To showcase the transformative power of a product or service.  

True or false? AI can be used to generate content and create platform-specific messages and images in your brand voice.

True False The correct answer is: True  

Fill in the blank: The connection between social and commerce essentially involves driving ______ and providing the immediate opportunity to buy.

sales awareness costs distribution The correct answer is: awareness.