True or false? Short-form videos are typically watched for less than 40% of their length.

Select all that apply. Why is user-generated content (UGC) important for social commerce?

It helps build trust and credibility. It carries a risk of negative or misleading content. It comes with a lack of control over content quality. It increases customer engagement. It drives conversions and generates buzz. The correct answer is: It helps build trust and credibility. It increases customer engagement. It drives conversions and generates buzz. […]

True or false? The Problem-Solution Framework involves showcasing the journey of a customer, from the initial awareness of the company’s product or service, through the decision-making process, and ultimately to the post-purchase experience.

True False The correct answer is: False.  

True or false? The Meta Conversions API only works effectively when used in conjunction with a browser pixel.

True False The correct answer is: False.