True or false? The Meta Conversions API only works effectively when used in conjunction with a browser pixel.

Which type of marketing is characterized by targeting ads based on current events that customers may be interested in?

Audience targeting Geotargeting Contextual advertising Real-time marketing The correct answer is: Real-time marketing.  

How does omnichannel marketing impact a customer’s experience with a brand?

It makes the experience feel disconnected across different channels. It creates a consistent and similar experience across various channels and platforms. It decreases the reach of a brand’s marketing efforts. It is limited to online interactions only. The correct answer is: It creates a consistent and similar experience across various channels and platforms.  

Which of the following was identified as a significant change in the social media landscape?

The shift towards long-form content The rise of Facebook and Instagram The lack of social and political consciousness The decline of the attention span The correct answer is: The decline of the attention span.