True or false? The Meta Conversions API only works effectively when used in conjunction with a browser pixel.

In the context of digital advertising, what are third-party cookies?

Cookies set by the website owner to track user activity Cookies used to enhance the user experience on a website Essential cookies necessary for websites to operate Tracking codes placed on a web visitor’s computer by another website other than your own The correct answer is: Tracking codes placed on a web visitor’s computer by […]

Which of the following statements best describes the benefits of short-form videos?

They’re less popular among consumers. They’re less expensive to produce. They’re more time-consuming to produce. They aren’t suitable for showcasing a brand’s personality. The correct answer is: They’re more time-consuming to produce.  

Select all that apply. What is a potential downside of relying on AI for social media content creation?

Lack of emotional understanding Reduced social media usage Dependence on algorithms leading to generic content Potential for biased results Increased advertising costs The correct answer is: Lack of emotional understanding Dependence on algorithms leading to generic content Potential for biased results