True or false? AI can be used to generate content and create platform-specific messages and images in your brand voice.

Which of the following is NOT a reason why a business might build a social media community?

Supporting existing business or marketing efforts Counteracting negative reviews Increasing the owner’s social media following Identifying passionate fans The correct answer is: Increasing the owner’s social media following.  

When creating videos for social media, how should you hold your phone when recording?

Horizontally Vertically At a 45-degree angle It doesn’t matter The correct answer is: Vertically.  

Select all that apply. For what reason(s) do we tell stories?

To solidify abstract concepts. To foster brand loyalty. To increase website traffic. To promote and shape ideas. To boost email subscription rates. To inspire and motivate. The correct answer is: To solidify abstract concepts. To foster brand loyalty. To promote and shape ideas. To inspire and motivate.