True or false? AI can be used to generate content and create platform-specific messages and images in your brand voice.

What is NOT considered a best practice while creating short-form videos?

Incorporating quizzes or interactive elements Using a mixture of visual aids and face-to-camera interaction Including viewer comments in the video Using a single, static shot for the entire video The correct answer is: Using a single, static shot for the entire video.  

What is one of the benefits of AI in social media content creation as explained by Kate Bradley Chernis?

AI can replace all human efforts in content creation. AI ensures that all content is generic. AI prevents the need for understanding your target audience. AI can be paired with human intervention for better results. The correct answer is: AI can be paired with human intervention for better results.  

Which of the following is a primary advantage of using social media in omnichannel marketing?

It allows for one-way communication. It targets a very specific and limited audience. It bypasses the need for any other marketing channels. It facilitates two-way communication and customer interaction. The correct answer is: It facilitates two-way communication and customer interaction.