True or false? AI can be used to generate content and create platform-specific messages and images in your brand voice.

When hiring a social media agency, what is one of the important questions you should ask?

How many followers do they have on social media? Do they work in the office or remotely? Do they have experience in your industry or with a similar business? Are they willing to work for free initially? The correct answer is: Do they have experience in your industry or with a similar business?  

What is NOT a way to collaborate with micro-influencers for social commerce campaigns?

Offer exclusive discounts to their audience Request they create sponsored posts Invite them to take over your social media channels Encouraging them to create content outside of brand guidelines The correct answer is: Encouraging them to create content outside of brand guidelines.  

Fill in the blank: The connection between social and commerce essentially involves driving ______ and providing the immediate opportunity to buy.

sales awareness costs distribution The correct answer is: awareness.