True or false? The success of an agency’s efforts should be measured by how many posts they can generate for your social media platforms.

How does omnichannel marketing impact a customer’s experience with a brand?

It makes the experience feel disconnected across different channels. It creates a consistent and similar experience across various channels and platforms. It decreases the reach of a brand’s marketing efforts. It is limited to online interactions only. The correct answer is: It creates a consistent and similar experience across various channels and platforms.  

When integrating social media into your broader omnichannel strategy, it’s crucial to do which of the following?

Ignore the analytics provided by social media platforms. Overuse boilerplate content across all channels. Use insights from social media platforms to understand customer interests, preferences, and behaviors. Focus on a single social media platform, neglecting all others. The correct answer is: Use insights from social media platforms to understand customer interests, preferences, and behaviors.  

What is one of the key performance indicators (KPIs) for measuring the success of an online community?

Number of community moderators Geographical location of most members Number of non-active members Number of members The correct answer is: Number of members.