True or false? An engaging story that connects with your audience is more important than having high-quality lighting and expensive equipment.

How much of your advertising budget should go towards ad spend?

10% 30% 40% 50% The correct answer is: 40%  

What purpose does a call-to-action serve in a short-form video?

It encourages viewers to interact in some way. It provides a break in the content. It signals the end of the video. It provides a summary of the video’s content. The correct answer is: It encourages viewers to interact in some way.  

Fill in the blank: _________ shopping is a trend where companies showcase their products in real-time, providing an engaging and interactive experience for customers.

Virtual reality Online Live stream In-store The correct answer is: Live stream.