Which of the following storytelling techniques is considered effective for social media?

In the context of digital marketing, what is zero-party data?

Data collected by third-party companies Data gathered through cookies while a user visits a website Data voluntarily shared by a customer with a brand Information you didn’t collect yourself, but are using secondhand The correct answer is: Data voluntarily shared by a customer with a brand.  

Which of the following is NOT a potential benefit of using AI in social media content creation?

Improved personalization Improved facilitation of social planning meetings Increased understanding of customer needs Increased efficiency and productivity The correct answer is: Improved facilitation of social planning meetings.  

Which of the following is an unethical use of social media automation and AI tools?

Scheduling posts Monitoring brand mentions Analyzing sentiment of social media posts Buying followers Buying followers The correct answer is: Buying followers.