Which of the following storytelling techniques is considered effective for social media?

What purpose does a call-to-action serve in a short-form video?

It encourages viewers to interact in some way. It provides a break in the content. It signals the end of the video. It provides a summary of the video’s content. The correct answer is: It encourages viewers to interact in some way.  

Select all that apply. For what reason(s) do we tell stories?

To solidify abstract concepts. To foster brand loyalty. To increase website traffic. To promote and shape ideas. To boost email subscription rates. To inspire and motivate. The correct answer is: To solidify abstract concepts. To foster brand loyalty. To promote and shape ideas. To inspire and motivate.  

Which of the following statements best describes the benefits of short-form videos?

They’re less popular among consumers. They’re less expensive to produce. They’re more time-consuming to produce. They aren’t suitable for showcasing a brand’s personality. The correct answer is: They’re more time-consuming to produce.