HubSpot Social Media Marketing Certification II Answers

What is the purpose of using the underdog archetype in a social media storytelling campaign?

  • To showcase the transformative power of a product or service
  • To establish the company as an expert in its field
  • To highlight the company’s financial success
  • To provide an overview of the company’s history

The correct answer is:

  • To showcase the transformative power of a product or service.