Fill in the blank: Visual information is cognitively processed ___ times faster than text-based information.

What purpose does a call-to-action serve in a short-form video?

It encourages viewers to interact in some way. It provides a break in the content. It signals the end of the video. It provides a summary of the video’s content. The correct answer is: It encourages viewers to interact in some way.  

True or false? The Meta Conversions API only works effectively when used in conjunction with a browser pixel.

True False The correct answer is: False.  

When creating videos for social media, how should you hold your phone when recording?

Horizontally Vertically At a 45-degree angle It doesn’t matter The correct answer is: Vertically.