Fill in the blank: Visual information is cognitively processed ___ times faster than text-based information.

Which of the following is NOT a reason why a business might build a social media community?

Supporting existing business or marketing efforts Counteracting negative reviews Increasing the owner’s social media following Identifying passionate fans The correct answer is: Increasing the owner’s social media following.  

What is the projected value of global sales USD via social media platforms by 2026?

$500 billion $1 trillion $2 trillion $3 trillion The correct answer is: $3 trillion.  

What should a brand consider if it’s unsure whether to create a community or if it lacks the resources for a community team?

Abandoning the community idea altogether Reducing the scale of the community Aligning with or partnering with existing communities Paying influencers to run the community The correct answer is: Aligning with or partnering with existing communities.