HubSpot Social Media Marketing Certification II Answers

What is one of the potential benefits of using second-party data in advertising?

Sara TaylorComments Off on What is one of the potential benefits of using second-party data in advertising?
  • It can give a new perspective on customers.
  • It allows tracking user behavior across different websites.
  • It provides data without the need for customer involvement.
  • It helps target based on location.

The correct answer is:

  • It can give a new perspective on customers.

 

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HubSpot Social Media Marketing Certification II Answers

What kind of influencer often has a smaller following, but a highly engaged audience that trusts their opinions?

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Macro-influencer Micro-influencer Celebrity influencer Nano-influencer The correct answer is: Micro-influencer.  
HubSpot Social Media Marketing Certification II Answers

As the new social media strategist for a small American tech startup, you are tasked with expanding the company’s user base to Europe and Asia. You suggest to your manager that you want to use geotargeted ads on Meta and LinkedIn. You explain that this strategy would entail which of the following?

Sara Taylor

Translating all existing ads into every European and Asian language to cater to a diverse audience Running ads only during business hours in the target geographies to ensure maximum visibility Increasing the frequency of ads across all platforms and regions to boost visibility Implementing a feature that allows you to target your ads to users […]
HubSpot Social Media Marketing Certification II Answers

What is NOT considered a best practice while creating short-form videos?

Sara Taylor

Incorporating quizzes or interactive elements Using a mixture of visual aids and face-to-camera interaction Including viewer comments in the video Using a single, static shot for the entire video The correct answer is: Using a single, static shot for the entire video.