HubSpot Social Media Marketing Certification II Answers

A company has recently launched a new product and is curious about public sentiment. They’ve received a significant amount of social media comments about the product. Which of the following strategies would be the most effective way to better understand general public perception?

  • Adding each comment into a spreadsheet to evaluate the sentiment
  • Ignoring the comments as they don’t provide substantial data
  • Using an AI tool to analyze the sentiment of posts and comments
  • Responding to each comment asking for clarification on sentiment

The correct answer is:

  • Using an AI tool to analyze the sentiment of posts and comments.