Fill in the blank: One of the primary considerations when planning short-form video content is the ___________.

Which type of marketing is characterized by targeting ads based on current events that customers may be interested in?

Audience targeting Geotargeting Contextual advertising Real-time marketing The correct answer is: Real-time marketing.  

What is NOT a way to collaborate with micro-influencers for social commerce campaigns?

Offer exclusive discounts to their audience Request they create sponsored posts Invite them to take over your social media channels Encouraging them to create content outside of brand guidelines The correct answer is: Encouraging them to create content outside of brand guidelines.  

True or false? Christina Garnett, a HubSpot principal marketing manager, suggests that outsourced social media managers need the same type of resources and knowledge as an in-house social media manager.

True False The correct answer is: True