You open a connect call with an inbound lead with the following sound bite: “Hello, this is Samantha from Inbound Pros. The reason I’m calling is that I got a note that you downloaded an ebook on content marketing from our website this morning. Does that ring a bell? I was calling to follow up and see how I might be of assistance.” What should you do next?

Based on what they downloaded, offer another content offer.
Start a dialogue and ask what they were looking for help with when they downloaded your ebook.
Reference their job title on LinkedIn and explain how your organization can solve their goals.
Try to schedule the exploratory meeting.

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