Fill in the blank: The _______ technique is an effective way to address resistance.

You are at the end of the solution design and planning call with a prospect, but you don’t feel they have bought-in and are confident in your plan. What step(s) should you take?

) Ask the prospect how they feel. Use a tie-down question such as “What do you feel least confident about?” ) Continue to move forward. When you try to close, you’ll learn whether or not they have bought-in. ) Back up in the sales process. Find out where you lost the prospect and don’t move […]

You wrap up an exploratory call with a prospect and after going through CGP, TCI, and BA, you give them a score of 5 out of 10 (10 being the highest). You decide to assign the prospect more homework to see if they’re committed to inbound. Is this a good decision?

Any time a prospect scores five or below, don’t spend more time on them. De-prioritize the prospect and spend less time and effort on them. If you think they might still be a good fit, you could test the prospect’s commitment by assigning more homework. You should assign homework to all your prospects. You might […]

A colleague sends you a link to a company that they think would be a good fit for services with your organization. You start looking at the company’s website, and you notice they meet a lot of the secondary criteria of the prospect fit matrix, but they aren’t capturing leads through their website and they don’t sell something that involves a considered purchase process. Based on the prospect fit matrix, is this company a good fit for an inbound retainer?

Both the primary and secondary criteria is important in determining prospect fit, and since the company meets the majority of these, it’s a good fit. The primary criteria is the most important in determining prospect fit. Even though they meet some secondary criteria, it is unlikely to be a good fit. The company already wants […]