- Be consistent — use the same markup for all your clients.
- Use a 20% markup per industry standards.
- Use the median average of your minimum markup and high markup.
- Consider a range based on your minimum markup, high markup, and value-based price.
You and your firm’s cofounder both worked in higher education for years before starting the company. You agree that because of your past experience, you want to work with clients in the same industry you’re familiar with. You feel you have the opportunity to build specialized content marketing campaigns for higher education clients and can be proactive when building lead generation campaigns. Which lead generation strategy would be the fastest way to get started selling retainers?
Looking to existing relationships Targeting by vertical Targeting by location Focusing on target accounts Download HubSpot Solutions Partner Certification Exam Answers (PDF)
You open a connect call with a target account like so, “Hi Ms. Prospect, this is John from Inbound Implementation. I saw a Huffington Post article naming your company as one of the top in your industry. Your strategy and growth are impressive. I work with companies like yours that are already doing well online, but are still struggling with converting traffic into more leads and sales. Does that sound familiar? Are you focused on lead generation?” What should you do to improve it for next time?
After you introduce yourself, ask for permission before moving forward. Be more explicit in the solutions you can provide. Find someone at the prospect’s company you know personally and reference their name. Don’t make any changes, this sound bite follows all of the best practices. Download HubSpot Solutions Partner Certification Exam Answers (PDF)
True or false? To use the prospect fit matrix, you must have a conversation with the prospect first.
True False Download HubSpot Solutions Partner Certification Exam Answers (PDF)