Abandoning the community idea altogether Reducing the scale of the community Aligning with or partnering with existing communities Paying influencers to run the community The correct answer is: Aligning with or partnering with existing communities.
Author: Sara Taylor
In the context of digital advertising, what are third-party cookies?
Cookies set by the website owner to track user activity Cookies used to enhance the user experience on a website Essential cookies necessary for websites to operate Tracking codes placed on a web visitor’s computer by another website other than your own The correct answer is: Tracking codes placed on a web visitor’s computer by […]
As a digital marketing manager, you’re in a meeting discussing user data and privacy on your company’s website. A colleague voices concern that first-party cookies are often seen as non-essential and a breach of privacy. How do you respond?
Clarify that first-party cookies, while they do collect user data, are essential for a functional, personalized user experience and are generally seen as more privacy-friendly than third-party cookies. Suggest a strategy to enhance user trust, advocating for a complete halt on using cookies of any kind and emphasizing the promise of user privacy over website […]
What is one of the changes happening in the field of digital advertising with respect to third-party cookies?
More browsers are supporting third-party cookies. Major browsers are phasing out or blocking third-party cookies by default. Third-party cookies are being used more frequently for essential website functionality. There is an increasing reliance on third-party cookies for digital advertising. The correct answer is: Major browsers are phasing out or blocking third-party cookies by default.
Select all that apply. What are some of the new ways that marketers will need to adapt in a future without third-party cookies?
Focus on first-party and second-party cookie data Increase the usage of third-party cookies Use AI and machine learning Use non-digital forms of advertising The correct answer is: Use AI and machine learning Use non-digital forms of advertising
In the context of digital marketing, what is zero-party data?
Data collected by third-party companies Data gathered through cookies while a user visits a website Data voluntarily shared by a customer with a brand Information you didn’t collect yourself, but are using secondhand The correct answer is: Data voluntarily shared by a customer with a brand.
What is one of the potential benefits of using second-party data in advertising?
It can give a new perspective on customers. It allows tracking user behavior across different websites. It provides data without the need for customer involvement. It helps target based on location. The correct answer is: It can give a new perspective on customers.
Which type of marketing is characterized by targeting ads based on current events that customers may be interested in?
Audience targeting Geotargeting Contextual advertising Real-time marketing The correct answer is: Real-time marketing.
What does Meta’s Conversions API aim to do?
It connects marketing data directly with the Meta platform. It helps optimize ad targeting. It decreases cost-per-action. It measures results across Meta platforms. All of the above. The correct answer is: All of the above.
How can you connect your website or server to the Meta Conversions API?
Working with one of Meta’s 50+ partners that support the Conversions API Developing a Conversions API integration on your own Using the Conversions API gateway provided by Meta that runs on AWS All of the above The correct answer is: All of the above.