Still accepting project-based work if the prospect can’t afford your retainer. Offering only 12-month commitments to your retainers because inbound takes time. Kicking off your engagement with a trial period to establish quick wins first. Coaching your prospect to manage inbound internally. Download HubSpot Solutions Partner Certification Exam Answers (PDF)
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Nothing, they are the same thing. Different; markup % is always higher than margin %. Different; margin % is always higher than markup %. Different; it can vary whether markup % or margin % is higher. Download HubSpot Solutions Partner Certification Exam Answers (PDF)