You’d say that Google Ads reports conversions against the date/time of the click that led to the conversion. Depending on the other data source, it might use the date/time of the conversion itself. You’d say that Google Ads reports views against the device type of the view that didn’t lead to a conversion. Depending on […]
Google Tag Manager has collaboration and versioning capabilities. Google Tag Manager lets you to quickly and easily update tags on your website or mobile app from a web interface. Google Tag Manager can only be used to deploy and modify third-party tags. Google Tag Manager is a JavaScript framework that’s used to add Google tags […]
Marketing mix models evaluate a customer’s long-term marketing value to provide a more accurate view of performance. Marketing mix models are a way to determine the impact of a specific variable on control and treatment groups. Marketing mix models use conversion data to calculate the contribution of each interaction across the conversion path. Marketing mix […]