Google Ads Display Certification Answers

A company that produces sporting equipment for senior citizens would like to use Google Display ads to reach new customers. Their product line gears toward people, with or without an identified interest in sports, over the age of 65. Which option can best help them reach these users?

Knowledge GlassComments Off on A company that produces sporting equipment for senior citizens would like to use Google Display ads to reach new customers. Their product line gears toward people, with or without an identified interest in sports, over the age of 65. Which option can best help them reach these users?
  • Demographic Audiences
  • In-Market Audiences
  • Affinity Audiences
  • Dynamic Remarketing

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

Francis tries to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve. Why should an advertiser consider using responsive display ads?

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Auction-time bidding Depth of signals used and cross analysis Machine learning Time saved Tailors bids to each user’s unique context, using relevant signals present at auction time (1) Alleviates the strain on marketing resources by automating more manual tasks (4) Integrates a large variety of signals and considers new ones to evaluate user intent (2) […]
Google Ads Display Certification Answers

Which Targeting Option Is Best For Achieving Brand Awareness?

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Affinity Custom Intent In-Market Remarketing Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Gloria owns a surfing clothing line. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Gloria achieve her business objective?

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It harnesses best-in-class intent signals to place her ads against the most relevant content. Her ads enable customers to purchase her clothing items directly from within the ad. It automatically defines her marketing objective and provides her the features and options that are relevant to her audience. It allows her ads to appear above a Google Search […]