Google Ads Display Certification Answers

A company that produces sporting equipment for senior citizens would like to use Google Display ads to reach new customers. Their product line gears toward people, with or without an identified interest in sports, over the age of 65. Which option can best help them reach these users?

Knowledge GlassComments Off on A company that produces sporting equipment for senior citizens would like to use Google Display ads to reach new customers. Their product line gears toward people, with or without an identified interest in sports, over the age of 65. Which option can best help them reach these users?
  • Demographic Audiences
  • In-Market Audiences
  • Affinity Audiences
  • Dynamic Remarketing

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

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So that spend is not reallocated between two different marketing objectives To avoid any potential keyword duplicates between different marketing objectives So that seasonal trends can be better identified for each individual marketing objective To prevent campaigns from becoming “Limited by Budget” Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?

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To check for status issues To review new keyword opportunities To react to ever-changing external factors To analyze demographic performance Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Lauren has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren’s campaign? (Choose two.)

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Demographic targeting Dynamic remarketing Custom Affinity Audiences Custom Intent audiences Similar Audiences Download Google Ads Display Certification Exam Answers (PDF)