If you don’t bid efficiently, you could miss valuable conversions. The customer journey has become more complex and therefore bids should be based on general user behavior. The appropriate bid can often be a static target that’s challenging to reach. User intent and likelihood to complete valuable actions for your business don’t vary based on […]
With multiple headline and description options, responsive ads can compete in more auctions for a wider range of search terms. With higher per-sale transaction returns, responsive ads increase the working budget for an advertiser’s active campaigns. With lower costs-per-click, advertisers using responsive ads can afford to be in more daily auctions. With machine learning making the decisions, responsive ads […]
It uses Google AI to plan campaigns without any need for input. It determines which campaigns should be prioritized for improvements. It documents campaign budget for marketing teams. It speeds up the implementation for enhancements to campaigns. The correct answer is: It determines which campaigns should be prioritized for improvements. It speeds up the implementation […]