Ideal customer profiles are for business-to-business sales teams, while buyer personas are for sales teams that sell directly to consumers. Ideal customer profiles broadly describe a target market, while buyer personas define specific sorts of people in that market. Ideal customer profiles describe your existing customers, while buyer personas are based on your leads and prospects. Ideal […]
Make a list of the problems you help your customers solve and map your content to those problems –– then share relevant content. Have physical copies of your company’s content on your desk so you can flip through them during phone calls and find what you’re looking for. Share as much content as possible with each prospect […]
Back up to the explore phase of your inbound sales strategy and figure out what you missed. End the meeting as quickly as possible and stop pursuing that lead. Offer them a discount. Split the difference and recalculate the lead value. Download HubSpot Inbound Sales Certification Exam Answers (PDF)