You Should Do All Of The Following Activities During The Connect Phase Of Your Inbound Sales Strategy EXCEPT:

How Long Should Each Message In Your Sequence Be?

Voicemails should be less than 15 seconds and emails should be less than 200 words. It varies. If you have a lot of relevant information you have to share, your messages will be longer. As long as they need to be to communicate your value proposition. As long as possible. Increasing the amount of information […]

How Long Should The Rapport-Building Part Of An Exploratory Call Be?

Don’t spend more than a few seconds on rapport building. Long enough to get the prospect comfortable discussing goals and challenges with you, but not so long that it requires the rest of the call to be rushed. As long as possible. Increasing the amount of time spent building rapport will increase the prospect’s likelihood […]

Here’s A Paragraph From A Recap Email. “You Mentioned That You Need To Get Into A Larger Space, But You Have A Lot Of Specialized Equipment That Can’t Be Moved Easily. Your Best Plan Is To Hire A Moving Company, But You’re Worried That The Equipment Will Get Damaged Or Miscalibrated In The Move.” Which Part Of The Explore Phase Does It Accomplish?

Rapport building CGP TCI BA Download HubSpot Inbound Sales Certification Exam Answers (PDF)