Google Ads Search Certification Answers

You recently launched a new product called Comfort Clogs. Your goal is to attract more traffic via Google Ads but you want that traffic to come only from searches for the product name. How can you attract search traffic for Comfort Clogs product name queries only?

Sara TaylorComments Off on You recently launched a new product called Comfort Clogs. Your goal is to attract more traffic via Google Ads but you want that traffic to come only from searches for the product name. How can you attract search traffic for Comfort Clogs product name queries only?
  • Exact match
  • Keyword targeting
  • Broad match
  • Phrase match

The correct answer is:

  • Exact match.

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Google Ads Search Certification Answers

How is automating your bid better than manual bidding better when it comes to creating a successful Google Ads campaign?

Sara Taylor

It’s better because the correct bid can often be a hard-to-reach static target. It’s better because user intent and the likelihood to complete valuable actions for your business don’t change according to location, time, or device. It’s better because the increasing complexity of the customer journey necessitates that bids be based on general user behavior. […]
Google Ads Search Certification Answers

You are working to improve the quality score of a Google Search ad by increasing your eCTR. Your goal is to have more users click on the ad and ultimately visit your website. What might increase the number of clicks your ad receives?

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Adding more specifics to the ad. Tweaking the speed of your website. Decreasing the bid for the ad. Cloning the ad multiple times. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Once Smart Bidding and broad match are implemented, which three campaign best practices should be followed? Select 3 Correct Responses

Sara Taylor

Using responsive search ads Using cross-device reporting Monitoring Quality Score Being mindful of negative keyword targeting Using contextual signals The correct answer is: Using responsive search ads Monitoring Quality Score Being mindful of negative keyword targeting ???? Get all the latest and updated Google Ads Search Certification Exam Answers