Google Ads Search Certification Answers

You recently launched a new product called Comfort Clogs. Your goal is to attract more traffic via Google Ads but you want that traffic to come only from searches for the product name. How can you attract search traffic for Comfort Clogs product name queries only?

Sara TaylorComments Off on You recently launched a new product called Comfort Clogs. Your goal is to attract more traffic via Google Ads but you want that traffic to come only from searches for the product name. How can you attract search traffic for Comfort Clogs product name queries only?
  • Exact match
  • Keyword targeting
  • Broad match
  • Phrase match

The correct answer is:

  • Exact match.

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Google Ads Search Certification Answers

Organize these steps in the correct order to set up an effective Customer Match strategy. (The first step should be on top.)

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Segment a customer list, based on a desired marketing action. Upload the list to Google Ads. Translate the list into an audience list and make it available for targeting. Customize your creatives with special offers or incentives that are specific to this audience. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Which two asset types may also be served as automated assets at the account level? Select 2 Correct Responses

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Dynamic sitelinks can also be served as account-level automated assets. Call assets can also be served as account-level automated assets. Dynamic callouts can also be served as account-level automated assets. Promotional callouts can also be served as account-level automated assets. The correct answer is: Dynamic sitelinks can also be served as account-level automated assets. Dynamic […]
Google Ads Search Certification Answers

When an ad gets a high number of clicks relative to the number of impressions, what impact could this have on the ad’s Google Ads auction?

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It could lower the cost-per-click by 40% or more. It could help the ad get a higher placement on the Ad Rank. It could increase the cost-per-click for the advertiser. It could help the advertiser receive more bids in the auction. The correct answer is: It could help the ad get a higher placement on […]