Fill In The Blanks: You Need To Figure Out Your _____ Before You Can Implement A _____.

What Is The Difference Between An Ideal Customer Profile And A Buyer Persona?

An ideal customer profile broadly describes your target market, and personas describe the types of people in that market. Ideal customer profiles are used primarily by marketing, and personas are used primarily by sales. An ideal customer profile should include jobs to be done, and a buyer persona includes only demographic information. All of the […]

Evaluate This SLA: Marketing Will Generate 250 Qualified Leads Each Month, And Sales Will Convert 50 Of Those Leads Into Customers.

This SLA’s requirements focus on the wrong activities. This SLA’s requirements aren’t specific enough. This SLA is missing a requirement. No change needed. Download HubSpot Sales Enablement Certification Exam Answers (PDF)

True Or False? You Should Create A Separate Hero Statement For Each Of Your Personas.

True False Download HubSpot Sales Enablement Certification Exam Answers (PDF)