Fill In The Blanks: You Need To Figure Out Your _____ Before You Can Implement A _____.

You Tell Your Executive Team That Your Company Should Have A Content Manager, And They Ask, “Can’t Someone Take That On As A Side Project?”? How Should You Respond?

“That’s a good way to start, but we should put a plan in place for expanding the role into a full-time duty.”? “Yes, that would be best. Content management isn’t a full-time job.”? “No, if we can’t have a full-time content manager, we may as well not have a content manager at all.”? “Yes, but only if it’s a member of […]

If Your Service-Level Agreement Requires Your Marketing Team To Produce More Leads Than They Normally Do, What Is The FIRST Thing You Should Do?

Evaluate your marketing resources to see if they can be reallocated into higher-performing assets. Recalculate the SLA to make it more reasonable. Hire more marketers. Implement a marketing automation platform to accelerate your marketing processes. Download HubSpot Sales Enablement Certification Exam Answers (PDF)

Why Is Inbound An Important Part Of A Good Sales Enablement Strategy?

Modern buyers do the majority of their buying research before talking with sales, so marketing and sales need to work together to make sure online information matches the information used by the sales team. Inbound helps with targeting larger companies, while normal sales enablement tactics work better when targeting smaller accounts. Sales enablement can only […]