True Or False? Inbound Means Creating Marketing And Sales That People Love By Providing Helpful Content And Resources That Attract People To You.

Evaluate This SLA: Marketing Will Generate Five Qualified Leads Each Month, And Sales Will Contact Each Of Them Within 12 Hours.

This SLA’s requirements focus on the wrong activities. This SLA’s requirements aren’t specific enough. This SLA is missing a requirement. No change needed. Download HubSpot Sales Enablement Certification Exam Answers (PDF)

What Is A Buyer Persona?

A semi-fictional representation of your ideal customer based on data. The demographic information of a particular sales prospect. A categorization of leads that indicates how “sales ready”? they are. A story that describes your sales process from the buyer’s point of view. Download HubSpot Sales Enablement Certification Exam Answers (PDF)

All Of The Following Are Ways To Involve Your Sales Team In The Content Creation Process EXCEPT:

Have individual sales reps take turns acting as content manager. Have the sales team send the marketing team the content they’ve already created. Have the sales team BCC the marketing team when they answer questions asked by prospects. Have your content manager interview members of the sales team. Download HubSpot Sales Enablement Certification Exam Answers […]