True Or False? Inbound Means Creating Marketing And Sales That People Love By Providing Helpful Content And Resources That Attract People To You.

A Member Of Your Marketing Team Wants To Send A Sales Offer To Your Existing Customers. How Do You Respond?

“That’s fine, as long as it helps them do the job they hired our product to do.”? “That’s a good idea because we can put more pressure on people who have previously bought from us than we can put on prospects.”? “We shouldn’t do that. Asking customers to buy from us again is a betrayal […]

If Your Service-Level Agreement Requires Your Marketing Team To Generate 40 Qualified Leads Each Month, How Should They Deliver Those Leads?

At a steady rate, about 10 leads each week. They should deliver as many leads as possible in the first half of the month so sales has the whole month to work with them. The should deliver as many leads as possible in the last half of the month to help sales hit their quota. […]

All Of The Following Are Reasons To Implement Technology As Part Of Your Sales Enablement Strategy EXCEPT:

To replace your processes. To provide visibility across teams. To measure the outcomes of your strategy. To automate parts of your strategy. Download HubSpot Sales Enablement Certification Exam Answers (PDF)