Ask them where they learn new things related to their job. Ask them what distracts them from achieving their goals. Ask them what their hobbies are. Ask them what refreshes them when they feel frustrated. Download HubSpot Sales Enablement Certification Exam Answers (PDF)
Persona interviews seek to uncover facts about a person, while Jobs to Be Done interviews try to piece together a narrative. Persona interviews can be done in a group, but Jobs to Be Done interviews need to be individual. Persona interviews are conversational, but Jobs to Be Done interviews are usually scripted. Persona interviews need […]
The persona isn’t specific enough. The job to be done isn’t specific enough. Both A and B. No change needed. Download HubSpot Sales Enablement Certification Exam Answers (PDF)