True Or False? Marketing And Sales Should Share A Single Database Of Customer Information.

When Asking A Customer About Their Shopping Preferences, You Want To Learn All Of The Following EXCEPT:

What features they look for in a product like yours. What their buying process looks like. Who else is involved in their buying process. Whether or not they want to work with a salesperson. Download HubSpot Sales Enablement Certification Exam Answers (PDF)

All Of The Following Are Ways To Involve Your Sales Team In The Content Creation Process EXCEPT:

Have individual sales reps take turns acting as content manager. Have the sales team send the marketing team the content they’ve already created. Have the sales team BCC the marketing team when they answer questions asked by prospects. Have your content manager interview members of the sales team. Download HubSpot Sales Enablement Certification Exam Answers […]

How Many Customers Do You Need To Interview In Order To Develop A High Quality Buyer Persona?

About 15 One or two All of them Approximately 20% of your customer database Download HubSpot Sales Enablement Certification Exam Answers (PDF)