True Or False? Marketing And Sales Should Share A Single Database Of Customer Information.

You Tell Your Executive Team That Your Company Should Have A Content Manager, And They Ask, “Can’t Someone Take That On As A Side Project?”? How Should You Respond?

“That’s a good way to start, but we should put a plan in place for expanding the role into a full-time duty.”? “Yes, that would be best. Content management isn’t a full-time job.”? “No, if we can’t have a full-time content manager, we may as well not have a content manager at all.”? “Yes, but only if it’s a member of […]

How Quickly Should A Member Of Your Sales Team Be Able To Find A Relevant Piece Of Content To Share With One Of Their Leads?

Within a minute. Within two minutes. Within five minutes. Within ten minutes. Download HubSpot Sales Enablement Certification Exam Answers (PDF)

It Is Important To Translate Your Vision Into A Revenue Goal For All Of The Following Reasons EXCEPT:

Revenue is a metric that’s easily understood by executive leaders. Revenue is a metric that marketing and sales can both contribute to. Translating the vision into a revenue goal makes the vision more concrete. Translating the vision into a revenue goal makes the vision easier to achieve. Download HubSpot Sales Enablement Certification Exam Answers (PDF)