True Or False? Marketing And Sales Should Share A Single Database Of Customer Information.

What Does A Sales And Marketing Service-Level Agreement (SLA) Require Sales To Do?

Contact the leads marketing generates within a certain timeframe. Contact a certain percentage of the leads marketing generates. Close a certain number of deals. Nothing — the SLA outlines the service marketing will provide to sales. Download HubSpot Sales Enablement Certification Exam Answers (PDF)

What Is A Hand Raiser?

Someone who explicitly asks to talk to sales. A lead that marketing has qualified for sales outreach. A customer who volunteers to participate in persona research. An employee who volunteers to lead a smarketing meeting. Download HubSpot Sales Enablement Certification Exam Answers (PDF)

How Do Goals And A Vision Work Together?

A vision inspires long-term action, and goals track individual steps toward achieving that vision. Goals state what a company wants to accomplish, and a vision is a description of how those goals will be accomplished. Goals are used to measure performance internally, and a vision is the messaging used to communicate those goals externally. A vision is […]