Content enables your sales team to charge more for your product. Content makes it easier for your sales team to address common concerns. Content increases the amount of value your sales team provides to their prospect. Content reduces the amount of time it takes sales to answer questions. Download HubSpot Sales Enablement Certification Exam Answers […]
Sales should be involved in content creation on an ongoing basis. Sales should be involved in identifying the content that needs to be created but not in creating it. Sales may be involved in the early stages of your content creation efforts, but once your sales enablement strategy is fully implemented, marketing should be able […]
Someone who explicitly asks to talk to sales. A lead that marketing has qualified for sales outreach. A customer who volunteers to participate in persona research. An employee who volunteers to lead a smarketing meeting. Download HubSpot Sales Enablement Certification Exam Answers (PDF)