Which Departments Should Be Involved In Creating Content?

Which Of The Following BEST Describes The Difference Between Persona Interviews And Jobs To Be Done Interviews?

Persona interviews seek to uncover facts about a person, while Jobs to Be Done interviews try to piece together a narrative. Persona interviews can be done in a group, but Jobs to Be Done interviews need to be individual. Persona interviews are conversational, but Jobs to Be Done interviews are usually scripted. Persona interviews need […]

Evaluate This Hero Statement: Super Veggie Juice Co. Is A Hero To People Who Want To Eat Healthy But Don’t Have The Time To Cook And Eat Vegetables.

The persona isn’t specific enough. The job to be done isn’t specific enough. Both A and B. No change needed Download HubSpot Sales Enablement Certification Exam Answers (PDF)

If Your Service-Level Agreement Provides Your Sales Team With More Leads Than They Can Handle, What’s The FIRST Thing You Should Do?

Evaluate each rep’s sales velocity and look for areas that can be improved. Recalculate the SLA to make it more reasonable. Hire more salespeople. Have your marketing team nurture the leads sales can’t get to until sales is able to contact them. Download HubSpot Sales Enablement Certification Exam Answers (PDF)