- By interviewing individual customers.
- By sending out a survey to some of your customers.
- By researching similar products online.
- By bringing your marketing and sales teams together to brainstorm possible jobs.
When Asking A Customer About Their Shopping Preferences, You Want To Learn All Of The Following EXCEPT:
What features they look for in a product like yours. What their buying process looks like. Who else is involved in their buying process. Whether or not they want to work with a salesperson. Download HubSpot Sales Enablement Certification Exam Answers (PDF)
Evaluate This SLA: Marketing Will Generate 250 Qualified Leads Each Month, And Sales Will Convert 50 Of Those Leads Into Customers.
This SLA’s requirements focus on the wrong activities. This SLA’s requirements aren’t specific enough. This SLA is missing a requirement. No change needed. Download HubSpot Sales Enablement Certification Exam Answers (PDF)
An ideal customer profile broadly describes your target market, and personas describe the types of people in that market. Ideal customer profiles are used primarily by marketing, and personas are used primarily by sales. An ideal customer profile should include jobs to be done, and a buyer persona includes only demographic information. All of the […]