HubSpot Sales Enablement Certification

What Is A Buyer Persona?

  • A semi-fictional representation of your ideal customer based on data.
  • The demographic information of a particular sales prospect.
  • A categorization of leads that indicates how “sales ready”? they are.
  • A story that describes your sales process from the buyer’s point of view.

Download HubSpot Sales Enablement Certification Exam Answers (PDF)

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