Have marketing nurture them. Have sales contact them. Have both marketing and sales work with them. Ignore them. Download HubSpot Sales Enablement Certification Exam Answers (PDF)
A single leadership team over sales and marketing. Increased accountability between sales and marketing. Increased alignment between sales and marketing. Clearer goals for sales and for marketing. Download HubSpot Sales Enablement Certification Exam Answers (PDF)
A semi-fictional representation of your ideal customer based on data. The demographic information of a particular sales prospect. A categorization of leads that indicates how “sales ready”? they are. A story that describes your sales process from the buyer’s point of view. Download HubSpot Sales Enablement Certification Exam Answers (PDF)