Which Of The Following Is NOT Part Of A Sales Enablement Strategy?

All Of The Following Are Ways To Involve Your Sales Team In The Content Creation Process EXCEPT:

Have individual sales reps take turns acting as content manager. Have the sales team send the marketing team the content they’ve already created. Have the sales team BCC the marketing team when they answer questions asked by prospects. Have your content manager interview members of the sales team. Download HubSpot Sales Enablement Certification Exam Answers […]

Which Departments Should Be Involved In Creating Content?

All departments Just marketing Just marketing and sales All customer-facing departments Download HubSpot Sales Enablement Certification Exam Answers (PDF)

You Tell Your Executive Team That Your Company Should Have A Content Manager, And They Ask, “Can’t Someone Take That On As A Side Project?”? How Should You Respond?

“That’s a good way to start, but we should put a plan in place for expanding the role into a full-time duty.”? “Yes, that would be best. Content management isn’t a full-time job.”? “No, if we can’t have a full-time content manager, we may as well not have a content manager at all.”? “Yes, but only if it’s a member of […]