True or false? You can use custom contact properties you’ve created for forms as personalization tokens.

The most important purpose of a website with a good user experience is:

To be visually appealing to its users To ensure that its users smile To help its users accomplish their goals To be as visually streamlined as possible Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

Your colleague Jana wants to add contextual marketing to your organization’s homepage. She wants to target your company’s top buyer persona “Copywriter Charles.” What would you suggest for Jana to do next in planning a contextual marketing strategy?

Map out the CTA conversion path for all CTAs on the homepage. Determine her method for segmenting the homepage visitors. Decide what type of smart content (CTA, form, or text) to add to the homepage. Draft the content to be shown to “Copywriter Charles.” Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

True or false? Personalization tokens work for first-time visitors for known things like their country location.

True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)