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HubSpot Contextual Marketing Certification

True or false? You can use custom contact properties you’ve created for forms as personalization tokens.

April 26, 2020Knowledge GlassComments Off on True or false? You can use custom contact properties you’ve created for forms as personalization tokens.
  • True
  • False

Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

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HubSpot Contextual Marketing Certification

At which stage of the Buyer’s Journey is a user most likely to be if she is spending time on your products page?

April 26, 2020Knowledge Glass

Consideration Marketing Qualified Lead Sales Qualified Lead Decision Subscriber Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

HubSpot Contextual Marketing Certification

When segmenting by lifecycle stage, what is the first thing to decide?

April 26, 2020Knowledge Glass

Decide what existing content maps to each lifecycle stage. Decide what qualifies a user for being in each lifecycle stage. Create default content to use for each lifecycle stage. Create smart lists to label contacts as those lifecycle stages Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

HubSpot Contextual Marketing Certification

Jana has offered to conduct a card-sort to help with user testing for your company’s new website. What is Jana hoping to determine with a card-sort?

April 26, 2020Knowledge Glass

Your site’s layout. The elements in your site’s footer. Your site’s navigation. Your site’s style. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

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In order to successfully use personalization, you need to review your contacts database and ensure all of the following EXCEPT:
Your colleague Jana would like to add a personalization token to a landing page that offers “10 Tips to Generate More Leads.” She would like to add the Company Name property in order to connect with the user, showing that this ebook would be helpful to the individual’s company. How would you respond to Jana?

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