True or false? You can use custom contact properties you’ve created for forms as personalization tokens.

When designing your navigation, your primary objective should be to include keywords for search engines.

True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

Sam, your boss at ABC Marketing Agency, wants users to feel more connected to your company. Sam suggests: “Add a personalization token to the home page that says ‘Welcome, first name.’ I know that we need personalized content.” How would you respond to Sam’s request?

“We should add it because big companies like Amazon and Netflix have it.” “We might add it. Let’s figure out how the personalized home page adds value to the visitor’s experience on our website.” “We can’t add it. Too much traffic is comprised of unknown visitors.” “We shouldn’t add it because visitors won’t be comfortable […]

All of the following are ways to improve the mobile experience for a website visitor EXCEPT:

Create a shorter version of your forms. Add your phone number as a click-to-call link on the homepage. Hide any pop-up elements such as chat panes and slide-in CTAs. Add more links to keep the visitor engaged. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)