You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.)

Carlton runs an adventure excursion company in South America. He’d like to increase the number of people booking his tours. Which activity will lead potential customers to Carlton’s company through Google Search ads?

Watching an online video about South America. Researching South American holiday destinations online. Looking up passport rules for South America. Browsing an adventure activities website. Download Google Ads Search Certification Exam Answers (PDF)

How should marketers use AI-powered Search ads to accomplish their business goals?

Use exact match keywords to help AI-powered Search reach specific audiences. Reduce and reinvest paid search budgets in high-quality image assets. Leverage broad match, Smart Bidding, and Responsive Search Ads together. Rely on manual bidding for queries marketers anticipate delivering the most value. The correct answer is: Leverage broad match, Smart Bidding, and Responsive Search […]

An online employment agency has determined that their highest-value clients reach out through their website. They want more potential clients to submit an interest form. What’s the right campaign objective for this business’s goals?

Brand awareness and reach Sales Leads Product and brand consideration The correct answer is: Leads.