You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.)

The advertising director for a guitar manufacturer has been tasked with optimizing their company’s Google Search campaign. How can they use the optimization score to benefit their campaign?

To compare the efficacy of their ad text creative with that of other ads, identifying opportunities for enhancements. To find how close their campaign is from being optimized for performance to its full potential. To judge the popularity of their website compared to others, helping them better understand their market share. To understand the network […]

Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?

By giving advertisers control over the number of specific actions their spend will return By giving advertisers control over which competitors they place ads in auctions against By giving advertisers control over the next highest bid allowed in auctions they enter By giving advertisers control over the maximum they spend per month. Download Google Ads […]

Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign?

Target impression share Enhanced cost-per-click (eCPC) Maximize clicks Target return on ad spend (tROAS) Download Google Ads Search Certification Exam Answers (PDF)