Google Ads Measurement Answers

Why might an advertiser use enhanced conversions for leads?

Sara TaylorComments Off on Why might an advertiser use enhanced conversions for leads?
  • To track sales and events that happen on a website
  • To track sales that happen off a website from website leads
  • To use third-party data to improve their offline lead measurement
  • To improve the measurement of online conversions

The correct answer is:

  • To improve the measurement of online conversions

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Google Ads Measurement Answers

What’s the correct way to set up enhanced conversions for web?

Sara Taylor

Through the Google Ads API for enhanced conversions Through Google Tag Assistant Through Google Analytics Manager Through Google Tag Manager, Google tag, or Google Ads API The correct answer is: Through Google Tag Manager, Google tag, or Google Ads API
Google Ads Measurement Answers

A business owner is getting a good amount of traffic from their ads but not enough conversions. What action can they take to improve their conversion rate?

Sara Taylor

Turn off the ads to stop traffic. Reduce campaign budgets. Use more general keywords. Add more negative keywords. The correct answer is: Add more negative keywords.
Google Ads Measurement Answers

In terms of advertising, what’s attribution?

Sara Taylor

Determining the cost of each asset used in a marketing campaign Determining how much cost each channel requires Determining how much credit to award a client for their referral Determining how much credit each step of a process should receive The correct answer is: Determining how much credit each step of a process should receive