Google Ads Measurement Answers

Why might an advertiser use enhanced conversions for leads?

Sara TaylorComments Off on Why might an advertiser use enhanced conversions for leads?
  • To track sales and events that happen on a website
  • To track sales that happen off a website from website leads
  • To use third-party data to improve their offline lead measurement
  • To improve the measurement of online conversions

The correct answer is:

  • To improve the measurement of online conversions

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While searching for a place to eat, a tourist visiting Italy finds your restaurant, which is called Ristorante Abigaille in Florence, by performing each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence.” The customer clicks on your ads and makes a reservation. Using the data-driven attribution model, what keyword would receive credit for the conversion?

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If by comparing Google Ads data with offline data you find a difference in the number of sign-ups for ads between the two sources, and you believe the issue lies with when a conversion was counted, what’s the likely source of that data discrepancy?

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In what way does Google’s phone call conversion tracking feature track calls to an advertiser’s account?

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