When You Identify An Active Buyer, What Stage Of The Buyer’s Journey Will They Most Often Be In?

What Is The Difference Between A Sales Process And An Inbound Sales Strategy?

A sales process is an outdated, seller-focused idea. An inbound sales strategy replaces the need for a sales process. Every sales team has its own sales process, but an inbound sales strategy can be implemented by every sales team. A sales process describes the steps a seller takes during a sales cycle, while an inbound sales strategy […]

How Long Should Each Message In Your Sequence Be?

Voicemails should be less than 15 seconds and emails should be less than 200 words. It varies. If you have a lot of relevant information you have to share, your messages will be longer. As long as they need to be to communicate your value proposition. As long as possible. Increasing the amount of information […]

Congratulations — You Just Landed A Job Selling IT Equipment To Large Corporations! You Receive Your First Inbound Lead, And You Call The Person Who Submitted It. You Quickly Realize That This Person Is A Junior Employee With No Buying Authority. What Should You Do?

Respectfully answer their questions, then mark them as “unqualified” in your CRM and don’t spend any more time on them. Treat them the same way you would treat your target persona because there’s a good chance they’re doing research for that person. End the call as quickly as possible because there’s no reason to spend […]