When It Comes To Inbound Best Practices, You Personalize For:

Who Should Be Involved In Creating Your Buyer Personas?

Marketing should create your buyer personas because they have the most data about prospects. Services should create your personas because they have the most data about customers. Your executive leadership should create your buyer personas because they best understand the company vision. Anybody who interacts with your customers, directly or indirectly, should be invited to […]

True Or False? You Should Only Create Video Content If You Have A High-Quality Camera And Lights.

True False Download HubSpot Inbound Certification Exam Answers (PDF)

What could a marketer use in the engage stage to engage with different segments of their audience?

Ad retargeting Calling Pillar pages All of the above Download HubSpot Inbound Certification Exam Answers (PDF)